Privacy Policy

At clovve ("we", "us", or "our"), your privacy is important to us. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit clovve.in or make a purchase from us. By using our website, you agree to the terms described in this policy.

This policy is compliant with the Information Technology Act, 2000, and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 ("SPDI Rules"), applicable to businesses operating in India.

1. Information We Collect

We collect information from you when you browse our store, create an account, place an order, or communicate with us. This includes:

1.1 Information You Provide Directly

•       Full name and contact details (email address, phone number)

•       Billing and shipping address

•       Payment information (processed securely — we do not store card details)

•       Account login credentials (email and password)

•       Messages or queries submitted via our contact form or customer support

1.2 Information Collected Automatically

•       IP address and approximate geographic location

•       Browser type, device type, and operating system

•       Pages visited, time spent on pages, and clicks

•       Referring URLs (how you arrived at our website)

•       Cookies and similar tracking technologies (see Section 3)

1.3 Information from Third Parties

•       Payment gateway providers (e.g., Razorpay, PayU) may share transaction confirmation details

•       Social media platforms if you log in or connect your account

•       Delivery partners for shipment tracking and delivery status updates

2. How We Use Your Information

We use the information we collect for the following purposes:

2.1 To Process and Fulfil Orders

•       Confirm and process your purchases

•       Arrange delivery and send shipping updates

•       Handle returns, refunds, and exchanges

•       Generate invoices and receipts

2.2 To Communicate with You

•       Send order confirmation and delivery notifications via email or SMS

•       Respond to your customer support queries

•       Send promotional emails, offers, or new arrivals (only if you have opted in)

•       Notify you of important changes to our website, policies, or services

2.3 To Improve Our Store

•       Analyse browsing and purchase behaviour to improve product recommendations

•       Understand which pages and products are most popular

•       Fix bugs and technical issues on the website

•       Personalise your shopping experience

2.4 Legal and Security Purposes

•       Prevent fraud, unauthorised access, and misuse of our platform

•       Comply with applicable Indian laws and regulations

•       Enforce our Terms and Conditions

We will never sell your personal information to third parties for their own marketing purposes.

3. Cookies & Tracking Technologies

Our website uses cookies — small text files stored on your device — to improve your experience and understand how our store is used.

3.1 Types of Cookies We Use

•       Essential Cookies: Required for the website to function (e.g., maintaining your shopping cart and login session). These cannot be disabled.

•       Analytics Cookies: Help us understand how visitors interact with our store (e.g., Google Analytics). Data collected is anonymous and aggregated.

•       Marketing Cookies: Used to show you relevant advertisements on other platforms (e.g., Facebook Pixel, Google Ads). These are only active if you have consented.

•       Preference Cookies: Remember your settings such as language or currency preference.

3.2 Managing Cookies

You can control and manage cookies through your browser settings. Disabling cookies may affect the functionality of certain parts of our website. Most browsers allow you to:

•       View what cookies are stored

•       Delete cookies at any time

•       Block cookies from specific websites

•       Block all third-party cookies

For more information about managing cookies, visit www.allaboutcookies.org.

4. Third-Party Services

We work with trusted third-party service providers to operate our store. Each provider has their own privacy policy governing how they handle your data.

4.1 Payment Processors

Payments on our website are processed by secure third-party payment gateways. We do not store your credit or debit card information on our servers. All payment data is encrypted and handled in accordance with PCI-DSS standards.

4.2 Shopify (E-commerce Platform)

Our store is built on Shopify. Shopify stores and processes certain data on our behalf as part of providing their e-commerce services. You can review Shopify's Privacy Policy at https://www.shopify.com/legal/privacy.

4.3 Shipping & Delivery Partners

We share your name, address, and order details with our logistics and courier partners solely to fulfil your delivery. These partners are contractually obligated to keep your data confidential.

4.4 Analytics & Marketing Tools

We may use tools such as Google Analytics, Meta (Facebook) Pixel, and other analytics platforms to understand how our website is used and to run targeted advertisements. These tools may collect anonymised data about your browsing behaviour.

4.5 Email & SMS Communications

We use third-party email and SMS service providers to send transactional and promotional communications. These providers only have access to the information needed to send messages on our behalf.

5. Data Security

We take the security of your personal information seriously and implement appropriate technical and organisational measures to protect it.

5.1 Security Measures We Use

•       SSL (Secure Socket Layer) encryption for all data transmitted between your browser and our website

•       Secure, access-controlled servers to store your data

•       Regular security audits and vulnerability assessments

•       Restricted employee access — only authorised personnel can access personal data

•       Password hashing and secure authentication practices

5.2 Payment Security

All payment transactions are processed through PCI-DSS compliant payment gateways. We do not store sensitive card information on our systems at any time.

5.3 Data Retention

We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, or as required by Indian law. Order and transaction records are retained for a minimum of 7 years in compliance with applicable tax and financial regulations. You may request deletion of your account and personal data at any time (see Section 6).

5.4 Data Breach

In the unlikely event of a data breach that affects your personal information, we will notify you and the relevant authorities as required under applicable Indian law, within a reasonable timeframe.

6. Your Rights as a Customer

As a customer of clovve, you have the following rights regarding your personal data:

6.1 Right to Access

You have the right to request a copy of the personal information we hold about you. We will provide this within 30 days of a verified request.

6.2 Right to Correction

If any of your personal information is inaccurate or incomplete, you have the right to request that we correct it. You can also update most details directly through your account settings.

6.3 Right to Deletion

You may request that we delete your personal information. We will honour this request unless we are required to retain certain data by law (e.g., financial records). Please note that deleting your account will cancel any active orders or services.

6.4 Right to Withdraw Consent

If you have given consent for us to use your data for marketing purposes, you may withdraw this consent at any time by clicking the "Unsubscribe" link in our emails or contacting us directly.

6.5 Right to Opt Out of Marketing

You can opt out of promotional emails and SMS at any time. Transactional communications (e.g., order confirmations, shipping updates) are essential to your purchase and cannot be opted out of while an order is active.

6.6 Right to Data Portability

You may request your personal data in a structured, commonly used, and machine-readable format. We will provide this where technically feasible.

To exercise any of these rights, please contact us at clovvestore@gmail.com. We may need to verify your identity before processing your request.

8. Links to Third-Party Websites

Our website may contain links to third-party websites (e.g., social media platforms, partner brands). We are not responsible for the privacy practices of these websites and encourage you to review their individual privacy policies. This Privacy Policy applies solely to information collected on clovve.in.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, or legal requirements. When we make significant changes, we will:

•       Update the "Last Updated" date at the top of this page

•       Notify you via email if the changes materially affect how we use your data

•       Display a notice on our website for a reasonable period

Your continued use of our website after any changes constitutes your acceptance of the updated Privacy Policy. We encourage you to review this page periodically.

10. Governing Law & Jurisdiction

This Privacy Policy is governed by and construed in accordance with the laws of India, including but not limited to the Information Technology Act, 2000, and the SPDI Rules, 2011. Any disputes arising from this policy shall be subject to the exclusive jurisdiction of the courts located in Kottayam, Kerala, India.